'Go Beyond' Campaign
Brand and site development.
Focus was initially put into the design process, responsive accessibility, site architecture and audience usability. I aimed to realise a simple navigation and a good user journey, as well as a vibrant colour scheme with engaging imagery to support the content.
The goal was to allow users to find information easily and propel them forward, and give a good understanding of what the company is about. I created site maps, navigation systems and initial user journeys.
I sketched wireframes and tested them before moving to including more detail with each iteration until creating clickable prototypes.
The Site
After creating the various brand elements for the site and testing the wireframes with a user group I worked with the marketing team to hone the messages and build the graphic elements to support the copy.
Using components from the Bootstrap library and customising the CSS I developed the design in webflow.
The goal of the site was two-fold, to increase sign-ups and to give existing members easy access logging in to the product offerings.
