EyePro

Optometrists be ware.

Sep

2015

case study

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The main image treatment.

The Eye Pro logo.

Poster for the 'Human' campaign.

Magazine image treatment.

The Process

I started by sketching the basic elements and moved to Photoshop and Illustrator for final artwork.

EyePro

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The company is all about processing insurance claims for optometrists. I took the existing logo and updated it using a more contemporary font and treatment.

For the launch campaign for their software application ‘human’ I designed a set of striking graphic treatments.

The brief was to create a campaign to position the company so that it didn't look like a traditional insurance firm. The solution that I realised gave the campaign and the company a more fashionable contemporqary look.

The posters I designed to be 3D, they were supplied to the various optometrist practises with 3D glasses.